Barilla’s Al Bronzo pasta has deep grooves that catch sauce and amplify the flavour of your dishes. So how better to communicate this than with a bespoke soundtrack that does just the same?
Harnessing the science of ‘sonic seasoning’, we brought together Emmy-winning White Lotus composer Cristobal Tapia de Veer and Oxford University Experimental Psychologist Charles Spence to create the Al Bronzo Soundtrack – a musical score that brings more flavour to every bite, just like the Al Bronzo range.
From bucatini to fusilli, the six tracks were carefully and scientifically composed to heighten the experience of savouring each pasta shape. The soundtrack was available globally on Spotify and as a limited grooved pasta vinyl for competition winners.
The campaign was created by us, produced by Edelman US.
