A recent survey revealed that mayonnaise is Britain’s favourite condiment. But despite its huge popularity, McDonald's UK doesn't offer mayo as a dip. To right this wrong, Hellmann's uncovered a rather cheeky menu hack – and the nation's mayo lovers did the rest.
Cannes Lions – 2x Silver, Eurobest – Grand Prix, Cresta – Gold, Creativepool Annual – Gold.
Mayo might not be on the McDonald’s menu, but it is in their Mayo Chicken. And if you customise this burger with just a few little tweaks, then boom – you’ve got mayo.
We shared this secret hack on social, print and OOH, then simply left the UK’s mayo lovers to do their thing.
