We launched the Volvo XC60 with a 60 second TV spot, part of the Human Made campaign, to demonstrate the cars’ specifically designed features that enhance the experience for driver and passenger. Always nodding to the Swedish ethos ‘Lagom,’ meaning less is more.
The soundtrack is ‘These Woods’ by up-and-coming, Swedish singer Klara and was the first Shazamable song on an advert, taking the listener to a specifically crafted Volvo homepage.
