As a partner of COP26, IKEA was committed to urgent climate action. But to critics, IKEA's affordable furniture still contributed to throwaway culture and the challenges we face.
To counter this, we developed a campaign about how we can still create a better future if we all act together and how IKEA is already making positive changes to its own business.
POSTERS
INSTAGRAM
BOOK
To inspire IKEA staff and bring them on the same journey, we made a book setting out the company's sustainability plans and published it around the world.