Many people can’t afford to make sustainable choices in the clothes they buy. Primark believes fashion should be accessible for everyone but recognises they need to do better to ensure affordable fashion is also sustainable.
Working closely with Primark, we develop a new sustainability strategy, How Change Looks. We launched this platform with a film that brings to life Primark’s commitment to change towards a better, sustainable future.
We brought together the launch of the new sustainable clothes collection and Primark's commitment to work towards a better planet by using organic cotton and recycled materials, cutting out single use-plastic and halving their carbon footprint, whilst staying affordable.
The campaign covered everything from in-store displays, window takeovers in all major stores, social media content, in-house rebranding and even the iconic paper bags you see carried all over the high street.
