WHEN THEY COME TO YOU, COME TO BOOTS
In most families there’s one person who takes it upon themselves to look after the health of everyone else, whether it’s mum, dad or uncle Bill.
When we were briefed to re-establish Boots as the home of family health, we created a campaign around a deeply relatable truth for these people: just as you’re the first of call when someone in your family gets sick, Boots can be your first port of call for everything you need to help them get better.
